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Staples: Implementing the Marketing Mix

The $4$ Ps$$product$,$ price, promotion, and place$$are functions retailers use to create value for their customers. Staples, Inc., successfully integrates the $4$ Ps with its $$easy$$ brand promise. Its ability to execute the $4$ Ps seamlessly within the parameters of this brand promise helps to make Staples successful.

The marketing mix consists of the four Ps$$product$,$ price, promotion, and place$$and each P contributes to customer value. To provide value, the firm must offer a mix of goods and services at fair prices in the eyes of its target market. Firms make trade$-$offs between product and price, help customers to form a positive image about the firm and its products, and get the appropriate goods and services to customers when they want them and in the quantities they need.

Click the $?$ button to watch the video. Then answer the questions that follow.

Staples offers quality customer service and its own brand of products to establish a

Multiple Choice

competitive advantage.

fun environment.

marketing plan.

target market.

large inventory.