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Understanding Managerial Factors

This activity is important because as a manager, you must understand the managerial factors that directly contribute to or measure the success of the four key management functions $($planning$,$ organizing, leading, and controlling$).$ The managerial factors are organizational performance, resources, effectiveness, and efficiency.

The goal of this exercise is to demonstrate your understanding of these managerial factors.

Read the case and answer the questions that follow.

La Belle Chocolate is a chocolatier $($maker of homemade, handcrafted chocolates$)$ based in Austin, Texas. The company started out as a small downtown chocolate shop, but over the past decade it has expanded greatly. It now has $40$ stores across the United States $($often located in malls$),$ and it does a brisk mail$-$order and Internet business, too.

The CEO of La Belle Chocolate, Oscar Campion, wants to ensure that the company is performing well on every measure of managerial effectiveness.

In seeking to evaluate La Belle Chocolate's organizational performance, which criterion should Oscar use?