Required information Writing for the Web Creating documents that are to be read and used online presents some considerations that are different from documents that are read in printed form. Further, as more documents are produced for online use (including mobile use), it is likely that you will have the opportunity to write text for the Web or at least have input on web content. Of course, all business messages should be complete, concise, accurate, and visually appealing. but knowing the considerations for writing for the Web will help you be a more versatile and competent businessperson. In this exercise, read the case below and answer the following questions Your company, Hayward Window Systems, has always kept a supply of brochures, flyers, and booklets in its showroom. Visitors to the showroom have always appreciated these materials and found them helpful in making their purchasing decisions Traffic in the showroom in the last couple of years has been slow, mostly because many customers visit your company's website for information instead. The problem is that much of the information in the showroom materials is available only in those materials; it's not on the website. Your company's leadership is worried that if customers are not finding what they need on the Web, they will not visit the showroom and will never know more about the wonderful windows it produces Your company will continue to have some printed materials in the showroom but has decided to make all of the showroom materials available on the company's website as well. Your company employs a webmaster to maintain its site, but the webmaster has never worked on such a large-scale project before. She would prefer to work with a team of individuals who provide input on the conversion of the printed materials to an online format Because you work for Hayward Window Systems as a marketing specialist, you have been asked to be part of the conversion team. Your first meeting is next week. You want to be able to participate intelligently in the conversation, so you have reviewed the showroom materials and developed a list of general considerations and recommendations as th team begins its work. What are your recommendations? Recommendation 5: To increase the chances that the site will appear in a customer's online search, do all of the following except