Question: Required informationThe Yeti case is certain to generate considerable student interest and provob. ively, interesting class discussion about the strategy of a very profitable, two-product,
Required informationThe Yeti case is certain to generate considerable student interest and provob. ively, interesting class discussion about the strategy of a very profitable, two-product, company facing numerous and increasing competitors. Student interest will be high because almost every student will be familiar whi Yeti and many will own one or more Yeti products. Yeti has the dominant position in the large and growing cooler and drinkware industiles. Eectuse of Weth growing sales and increasing profinability and domestic market dominance, this case presents a unique opportunity to examine a company which appears to be doing everything right, and reaping the rewards, and doing so in the face of mounting competition,In early 2022, Matthew Reintjes, the president and CEO of Weti, contemplated the company's fiscal 2021 operations. For fiscal 2021, net sales had increased 29 percent, to $1,411 million, and net income increased 35 percent to $227.8 million, compared to $164.2 million in 2020. Wetis coelers and other products had esplared the number one position in the Unitied States, and awareness in the domestic markets had risen from two percent in October 2015 to 10 percent in July 2018 and to 14 percent in 2021 according to the company's own brand tracking survey. Wet had become a cult icon for the hunting. fishing, boating and outdoors sports communities, and was rapidly expanding beyond those groups. On almost every outing, one would see people wearing Yeti T-shirts and caps, and Yeti stickers on the rear windows of pickups and SUVs.Which of the following accurately characterizes Yet's resource weaknesses and compettive liabilites?Sefect "yes" for the resource weaknesses that are accurate and choose "no" for those that are notIncreasing number of competitorsability of new and existing competitors to leapfrog Yet's products with new features, and lower costsa two-product company, with all its "eggs in two baskets": coolers and drinkwarehigh prices as compared to rivalsa weak position in the sports and outdoor market
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