Required Presentation Format: 1. Introduction greet your audience introduce yourself and your company in a professional way state the purpose of your presentation and the general benefit for your audience to answer the question from the customers perspective: Whats in it for me?

2. An Overview of your Company: Describe the industry/business your company is in Provide a very brief company history Provide a description of the current scope of your companys Canadian business/operations (what does your company do in Canada?) Mention any claims to fame you company may have (anything that helps distinguish your company from competitors).

3. Major Industry and Market Trends What are the major industry trends and/or market trends? How is your company adapting? Relate these trends to your selected product/service (below)

4. Product You are Selling Identify and describe one key product from your company Identify/describe the customers/market it is intended to serve Tell your customer why you are recommending your product to them (why is this product and company of interest/value to the customer you are presenting to). Show product samples or include a brief demonstration if appropriate

5. Features and Benefits Think of why the product and your company are a good choice for customers to do business with. Use your research to display your knowledge of customer/market needs, and how you/your company/product can meet those needs and value Specifically list 5 key product FEATURES. For each feature, indicate/describe the customer BENEFITS the product will provide.

6. Conclusion Provide an appropriate and effective concluding statement for your presentation that links it back to the key benefits you will be providing to this potential customer. Tell your audience what you would like them to do as a result of your presentation Be sincere, confident and persuasive (practice makes perfect!)