. Required Question:

Please read the case example below and answer the questions. Sales forecasting is important because it can help you identify what is going right, as well as what areas of your current strategy need to be adapted and changed to ensure future success. For example, if your team is consistently below quotas, sales forecasting can help determine where and why these issues are happening. Forecasting can also help you decide on future business endeavors, like when you'd have the revenue to invest in new products or expand your business. Computer Inc. is a Dubai based company, offering services for both consumer and business customers. Their services include PC and desktop sales, smart phones, tablets, accessories and service. The annual turnover is 20 Million AED. In recent year, the management has received countless complaints about the maintenance and service operations especially for the corporate customers. The complaints include too long waiting time on phone services, the computers not getting fixed at the first try, and unavailability to book physical appointments. Service revenue is very small for the company, compared to the sales of the computers and phones. This is why little resources have been allocated to service operations. However, the management is now worried that poor service will make them loose customers also for other categories The CEO assigns you to lead a project to improve the service operations. Your objective is to find the rooth cause for the poor service, and propose means to improve it. Management assumption is that the poor service is caused by lack of skills, insufficient manpower and poor forecasting. They also want to understand how to forecast service demand for consumer and business to business segments, and how their service demand are different 1. What would be the objective of the research (2 points)? 2. Who is the audience for the final report that you produce (2 points)? 3. What is the main research question(s) (2 points)? 4 What is the dependent and independent variables (2 points)? 5. Draw the causal model and regression equation (2 points). 6. What methods would you use for data collection (2 points)? 7. What is the sampling frame? How many answers would you collect (2 points)? 8. What kind of ANOVA test could you do with the collected data (2 points)? 9. Name four potential areas of errors in the research (2 points)? 10. List 4 questions that you would ask in a survey/ interview (2 points)