Question: Required ReadingChapter 7 ; Wirtz, J . ( 2 0 2 2 ) Essentials of Services Marketing, 4 th edition ISBN - 1 3 :

Required ReadingChapter 7; Wirtz, J.(2022) Essentials of Services Marketing, 4th edition ISBN-13: 9781292425191Chapter 8; Wirtz, J.(2022) Essentials of Services Marketing, 4th edition ISBN-13: 9781292425191Case 15, Mention Bank; Wirtz, J.(2022) Essentials of Services Marketing, 4th edition ISBN-13: 9781292425191InstructionsRead and comprehend the required readings for this assignment. Take notes on key points, arguments, and any questions or observations you have. Investigation with additional resources if necessary.Summarize the main themes, ideas, or arguments presented in each of the readings.Answer the following questions and inquiries:How do available resources influence service design?What are the pain points or bottlenecks in the service process, and how can they be addressed?Which measures could be put in place to ensure consistency and quality?Bonus:Enhance your investigation skills by researching beyond the required reading, and then provide the reference in your bibliography. Guidelines for Your Case:Your case should be well-structured and organized.Utilize relevant course concepts and theories to support your analysis.Incorporate real-world examples or case studies to illustrate your points.Feel free to provide your personal opinions, yet they must be backed by evidence or logical reasoning.The case should be between 700 and 900 words. The case is due Sunday at 11:59 pm.A minimum of ten references in APA format are required.

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