Requirement #1: Using the list of performance measures below, identify one performance measure for each of the four Balanced Scorecard Perspectives (Financial, Customer, Process, Learning & Growth) and briefly document why you categorized the performance measure the way you did. Exhibit A2 - Performance Measures for TCCB Balanced Scorecards Outstanding Loan Balances Deposit Balances Number of Products per Customer Number of New Customers Non-Interest-income earned from fees on services and products provided by the bank. (NII includes fees associated with CDs, ATM cards, insurance policies, lock boxes, annuities, brokerage accounts, checking accounts and travelers' checks) New Loans Created New Accounts New Products Introduced Employee Training Hours Customer Satisfaction Customer Retention Employee Satisfaction Sales Calls to Potential customers Thank-You Calls/Cards to New & Existing Customers Employee Turnover Referrals-referrals occur when an employee suggests a customer see another branch employee for more information about a product Cross-Sells-selling multiple products to a customer when the customer comes in for only one product