Requirement

The student was asked to focus on analyzing how a business uses information systems for STRATEGIC purposes. The student was told to do some research or draw from personal experience and tell us about a company that used an information system for STRATEGIC purposes. And tell us what the strategy was that they were working toward. And provide a reference in APA.

What the student wrote:

Introduction

Information systems play a significant role in the success of organizations in today's digital world. With the increasing importance of information technology, businesses are using information systems for strategic purposes. A business analyst plays a crucial role in identifying the organization's needs, analyzing business processes, and identifying technology solutions to benefit the organization. In this discussion, we will analyze how a company has used an information system for strategic purposes to achieve its business goals.

Case Study: Coca-Cola's Use of Information Systems for Strategic Purposes

Coca-Cola is a leading beverage company that has strategically used information systems to achieve its business goals. The company's business strategy focuses on increasing revenue growth, enhancing customer engagement, and expanding its global market share (Coca-Cola, 2022). Coca-Cola uses an information system called the Coca-Cola Freestyle, a touchscreen soda fountain that dispenses over 100 drink options, to achieve its strategic goals. The Coca-Cola Freestyle system collects data on consumer preferences, which the company uses to develop new products and marketing strategies. The system's data analytics feature allows Coca-Cola to analyze customer behavior and purchasing patterns, enabling the company to tailor its marketing messages to specific customer groups. The Freestyle system has successfully increased Coca-Cola's revenue growth, as it has led to the development of new drink products that cater to consumer preferences.

Additionally, Coca-Cola Freestyle has enhanced customer engagement by providing a personalized experience for customers. Customers can choose from over 100 drink options and customize their beverages by adding different flavors, making the experience unique. This personalization feature has improved customer satisfaction and loyalty, increasing sales and revenue for the company. The Coca-Cola Freestyle system has also enabled the company to expand its global market share. The system's data analytics feature has helped Coca-Cola to identify consumer preferences in different regions, leading to the development of new drink products tailored to local tastes. The system has been successful in markets such as China, where Coca-Cola has used the data collected from the Freestyle system to develop a new drink product called SmartWater, which has been popular among Chinese consumers.

Moreover, Coca-Cola's use of information systems for strategic purposes has also helped the company optimize its supply chain management (Coca-Cola, 2022). The company uses an Enterprise Resource Planning (ERP) system that integrates its supply chain operations, enabling real-time inventory levels, production schedules, and logistics tracking. The ERP system gives Coca-Cola greater visibility into its supply chain, allowing the company to make informed inventory management and production planning decisions. This has helped Coca-Cola reduce its operational costs and improve efficiency in its supply chain. By utilizing the ERP system, Coca-Cola can respond quickly to changes in customer demand and market trends, ensuring the timely delivery of products to its customers. The system has also enabled the company to collaborate with its suppliers and distributors in real-time, allowing seamless communication and coordination throughout the supply chain.

Conclusion

Information systems have become a critical component of organizational success. Coca-Cola's use of the Coca-Cola Freestyle system is an excellent example of how businesses can use information systems for strategic purposes. Using the system's data analytics feature, Coca-Cola could identify customer preferences and tailor its marketing strategies and product offerings accordingly. The system's personalization feature has also improved customer satisfaction and loyalty, leading to increased sales and revenue for the company. Moreover, the system has enabled Coca-Cola to expand its global market share by developing new products tailored to local tastes. In conclusion, using information systems for strategic purposes can help businesses achieve their goals and stay competitive in today's digital world.

References

Coca-Cola. (2022). Our Business Strategy. Retrieved from https://www.coca-colacompany.com/company/business-strategy.

Question to answer

Assess whether the post accurately and sufficiently addresses the questions asked in the (requirement). Incorporating additional research will strengthen your participation. Assess whether the information is correct or not, and/or complete, and provide correct information to enhance the discussion. Add a reference in APA to support.