REQUIREMENTS (80 marks) The senior managers at Frames 4 All have approached you to provide advice on the current situation and the future direction of the company. You are expected conduct research and analysis to prepare a report for the next executive management meeting which addresses the requirements below: 1. Frames for All's management team have agreed that the company needs to become more customer focused and have asked you to research this further with respect to customer profitability analysis. Discuss in detail how customer profitability analysis can be used by companies in increasing customer focus. You should also identify and discuss in detail two Australian or US, publicly listed companies include the company code of each) which have implemented customer profitability analysis highlighting how these companies have used this approach to become more customer focused and discuss what the overall outcome has been for each company. 2. (a) Design a customer profitability system based on Activity Based Costing (ABC) for Frames 4 All You will need to describe in detail the elements of this costing system justifying the activity cost pools and activity cost drivers included. Include in your answer the activity cost driver rates. (b) Using the new ABC customer profitability system you have designed, calculate and show the profitability of Frames 4 All's five customer groups 3. Based on your ABC customer profitability information, explain in detail the differences in the profitability of Frames 4 All's five customer groups with an emphasis on analysing the customer related activity costs. 4. Based on: () your research for this report the information in the case and your customer profitability analysis for Frames 4 All discuss in detail what you recommend Frames 4 All could do with its unprofitable customers as identified by your customer profitability analysis Based on your research for this report the formation in the case and your customer profitability analysis for Frames 4 AL discuss in detail how frames 4 ans prove company profes REQUIREMENTS (80 marks) The senior managers at Frames 4 All have approached you to provide advice on the current situation and the future direction of the company. You are expected conduct research and analysis to prepare a report for the next executive management meeting which addresses the requirements below: 1. Frames for All's management team have agreed that the company needs to become more customer focused and have asked you to research this further with respect to customer profitability analysis. Discuss in detail how customer profitability analysis can be used by companies in increasing customer focus. You should also identify and discuss in detail two Australian or US, publicly listed companies include the company code of each) which have implemented customer profitability analysis highlighting how these companies have used this approach to become more customer focused and discuss what the overall outcome has been for each company. 2. (a) Design a customer profitability system based on Activity Based Costing (ABC) for Frames 4 All You will need to describe in detail the elements of this costing system justifying the activity cost pools and activity cost drivers included. Include in your answer the activity cost driver rates. (b) Using the new ABC customer profitability system you have designed, calculate and show the profitability of Frames 4 All's five customer groups 3. Based on your ABC customer profitability information, explain in detail the differences in the profitability of Frames 4 All's five customer groups with an emphasis on analysing the customer related activity costs. 4. Based on: () your research for this report the information in the case and your customer profitability analysis for Frames 4 All discuss in detail what you recommend Frames 4 All could do with its unprofitable customers as identified by your customer profitability analysis Based on your research for this report the formation in the case and your customer profitability analysis for Frames 4 AL discuss in detail how frames 4 ans prove company profes