Requirements

Find a current event$/$best practice topic based on material covered in class, or something in the news that is important to firms engaged in e$-$marketing. Some good examples:

a$.$ Lights Out At the Super Bowl: How social media reacted $($Current Event$)$

b$.$ Lululemon on Vine: Why it's a great brand example of use of emerging social media $($Best practices example$)$

c$.$ Instagram's Terms of Service Kerfuffle: What is says about social media and privacy $($Current Event$)$

d$.$ Those articles I requested you to read in our previous discussion assignments.

e$.$ Please note: the examples I used above are out of date. You need to find topics$/$events that are up$-$todate, that is$,$ within $3$ month of the current date.

Make a PowerPoint presentation on the selected topics.

The target audience are business executives

The presentation should include the following contents:

a$.$ A summary of the current event$/$news article$/$experience

b$.$ A brief description of the key e$-$marketing concept$/$strategy that are highlighted or demonstrated by this current event.

c$.$ The implications and recommendations to your target audience.

d$.$ References

Criteria

Professional and comprehensive

Relevant to this course

Applicable to the target audience and interesting