Research a current business article about how companies are using social media as a competitive advantage.

Identify a social strategy using social platforms, and

identify the conditions under which competitive advantage is created with a social strategy which is sustainable.

Suggest specific marketing KPIs, and where it aligns on the Balanced Scorecard.

Each student will post their article, along with a brief paragraph synopsis on how their company is using social media. Cite your sources using APA format.