Research all 8 segments of the General External Environment which can influence businesses and detail findings in your post. Detail both the actual situation and emerging trends; students may know some impacts from watching the news so use them! Do not define each segment as I have done that already.

The objective of this discussion is to list data and information for the various definitions provided.

Demographic- composition of marketplace, expected changes, population changes, income distribution, age structure, etc.

Economic- standard of living, inflation, interest rates, energy prices, growth rate (GDP), threat of recession, job market, etc.

Political and Legal- laws, regulations, trade agreements, possible new regulations, outside group pressure on politicians (lobbyists), elections and election results, etc.

Social and Cultural- social beliefs, values, customs, cultural groups, labor force participation rate,etc.

Technological- rate of technological change, availability of technology, the impact of automation on workers and profits, etc.

Global- developing markets, global competition, cultures in other countries, unstable governments, war, terrorists, etc.

Sustainable Physical- what are the potential and actual changes in the physical environment, ecological, social, economic systems, and business practices (CSR), etc.

EXAMPLE OF A GOOD POST:

Global - the pandemic has affected economies worldwide; the global supply chain is currently broken; travel has been restricted for several years; many non-industrialized countries do not have access to vaccines; migrants continue to move around the world looking for opportunity; the war in Europe is creating problems.