Research an airline's most current financial data, analyze the data, and report your findings. Choose a public
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Research an airline's most current financial data, analyze the data, and report your findings. Choose a public airline, find its most current annual financial information.
Look for key terms (key terms- ASM, RPM, and LF, RASM, CASM, Yield). Analyze the figures found, noting trends and relationships.
Some companies may have high costs (CASM) and low fares (yield), resulting in a very high BLF (near 1.0). A high BLF will put pressure on marketing to keep seats filled. Another company might have PRASM less than CASM; meaning ancillary revenue (like baggage fees) will be very important to maintaining a profit.
Related Book For
Management information systems
ISBN: 978-0073376813
10th edition
Authors: James A. O Brien, George M. Marakas
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