Research and Development $(15$ marks$)$

i$.$ R&D Expenditures over $3-$year period $$ analysis

a$.$ Spend $(5$ marks$)$

b$.\%$ of gross sales $(5$ marks$)$

c$.$ New product success rate $(5$ marks$)$

$6.$ Innovation item$/$product$/$service in your company $$ choose one. $(30$ marks$).$

NOW $-$ pick only one product or service in your company.

Use will use this specific product$/$service to answer questions $6$ a $-$d below, as well as

Part $3,$ which is part of the Final Group Report.

a$.$ For specific innovation, was it: solo development, strategic alliance, joint

venture, licensing in or out, outsourcing, collective, research organizations? $(10$

marks$)$

b$.$ What type of innovation was it and why $($product innovation vs process

innovation, radical innovation vs incremental innovation, competence

enhancing innovation vs competence destroying innovation, architectural vs

component innovation$)(5$ marks$)$

c$.$ S$-$curve technology diffusion $(10$ marks$)$

i$.$ Plot the penetration of the category of your innovation project and

explain the significance relative to the innovation product that you chose.

d$.$ Did you product$/$service become the dominant design within the category?

Explain. $(5$ marks$)$