Question: Research and development activities are concerned with Question 1 options: establishing greater efficiency in the production processes to lower costs. making products more attractive to

Research and development activities are concerned with Question 1 options: establishing greater efficiency in the production processes to lower costs. making products more attractive to increase value. enhancing the design of products to create the impression of superior value. increasing the functionality of products

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2. Information that comes most readily to mind (availability).

3. An initial value (anchoring).

4. Similarity (representativeness).