Research articles regarding marketing to Baby Boomers (find at least 3).  (This will be your Target Market Demographics Age Range).

 

Please be specific and find as much information as you can about their buying habits and financial institution usage.

What constitutes a Baby Boomer participant for your research?

Answer rating: 100% (QA)

1 Marketing to Baby Boomers A focus on product sustainability by Jones S Smith T Brown L 2019 This article explores the preferences of Baby Boomers fo... View the full answer