Research companies that claim to be socially responsible enterprises, and pick two from the same general field
Question:
Research companies that claim to be socially responsible enterprises, and pick two from the same general field (i.e. two car manufacturers) to discuss. Evaluate both companies and assess whether they live up to their claims of being socially responsible. Please research answers to the following questions for both companies:
What does the company's website say about its commitment to social responsibility?
Has the company issued any type of report about its social responsibility?
If so, has this data been verified by an unbiased third party?
Does the company mention any awards or recognition it has received for being socially responsible?
What is the company's record with the relevant government agency (EPA for environmental impact; EEOC for diversity/civil rights issues)?
Has the company partnered with any government agency to set standards or make improvements in its field?
Has the company been in the news media/social media/etc. for a reason that casts a negative light on its message?
Discuss your findings, ensuring that you compare and contrast both companies.
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr