Research Data Flashback to 1990: Infiniti has gathered data on their new G20 vehicle and comparable whide from competitors. They are aming to gain a better understanding of what their customers want and what customer groups they should tarot The Infiniti G20 Data fie summarizes some of the data that it had in early 1900. The data are based on a survey of customers from its target som described as people between 25 and 35 with annual household incomes between $50.000 and $100.000. The the subsegments (donoted S1, S2 and 83) arsed on information provided by Infine managers. A summary of demographic and psychographic Information about the three boom was compiled from supplied by Carta, Inc and can be found in the Appendix below tions Instructions: Run Positioning Analysis Perceptual Data X Include Preference Data X Segment Preference Data: 3 Segments Number of Dimensions: 2 Dimensions X Include Focal Brand: G20 APPENDIX Segment S1: Segment S2: S3: Characteristics 1 (Western, Segment Segment Yuppie, 2 3 Singles) (Upwardly (American Mobile Dreamers) Families) Segment Size (25%) (45%) (30%) Education College College College Grads Grads or Grads Some Some College College Predominant Professionals White- White- Employment Collar Collar Age Group 25-35 25-35 25-35 Predominant White Mix Mix Ethnic Background $81,000 $68,000 $59,000 1.42 3.8 2.4 32% 75% 55% 27% 9% 17% 3% 45% 5% Average Household Income Persons per Household Percent Married Watch Late Night TV Watch Daytime TV Read Computer Magazines Read Business Magazines Read Entertainment Magazines Read Infant and Parenting Magazines 39% 6% 10% 58% 23% 27% 3% 14% 30% 1% 17% 2% QUESTION 1 Looking at the Preference Data, what segment gave the Infiniti G20 the highest average score? QUESTION 2 Looking at the Perceptual Data, what attribute does the Infiniti G20 score highest on? QUESTION 3 Looking at the Dimensions, how much cumulative variance is explained by looking at 2 dimensions? (provide number) Research Data Flashback to 1990: Infiniti has gathered data on their new G20 vehicle and comparable whide from competitors. They are aming to gain a better understanding of what their customers want and what customer groups they should tarot The Infiniti G20 Data fie summarizes some of the data that it had in early 1900. The data are based on a survey of customers from its target som described as people between 25 and 35 with annual household incomes between $50.000 and $100.000. The the subsegments (donoted S1, S2 and 83) arsed on information provided by Infine managers. A summary of demographic and psychographic Information about the three boom was compiled from supplied by Carta, Inc and can be found in the Appendix below tions Instructions: Run Positioning Analysis Perceptual Data X Include Preference Data X Segment Preference Data: 3 Segments Number of Dimensions: 2 Dimensions X Include Focal Brand: G20 APPENDIX Segment S1: Segment S2: S3: Characteristics 1 (Western, Segment Segment Yuppie, 2 3 Singles) (Upwardly (American Mobile Dreamers) Families) Segment Size (25%) (45%) (30%) Education College College College Grads Grads or Grads Some Some College College Predominant Professionals White- White- Employment Collar Collar Age Group 25-35 25-35 25-35 Predominant White Mix Mix Ethnic Background $81,000 $68,000 $59,000 1.42 3.8 2.4 32% 75% 55% 27% 9% 17% 3% 45% 5% Average Household Income Persons per Household Percent Married Watch Late Night TV Watch Daytime TV Read Computer Magazines Read Business Magazines Read Entertainment Magazines Read Infant and Parenting Magazines 39% 6% 10% 58% 23% 27% 3% 14% 30% 1% 17% 2% QUESTION 1 Looking at the Preference Data, what segment gave the Infiniti G20 the highest average score? QUESTION 2 Looking at the Perceptual Data, what attribute does the Infiniti G20 score highest on? QUESTION 3 Looking at the Dimensions, how much cumulative variance is explained by looking at 2 dimensions? (provide number)