Research design means developing a plan for obtaining the necessary market information. When a researcher forms an informed guess or assumption about a certain problem, he or she is

Question $1$ options:

$1)$

conducting a search of secondary data.

$2)$

forming a hypothesis.

$3)$

examining research reliability.

$4)$

considering how to collect primary data.

$5)$

examining research validity.

Question $2(5$ points$)$

The first step in the marketing research process is

Question $2$ options:

$1)$

defining the problem or research issue.

$2)$

designing the research project.

$3)$

collecting data.

$4)$

interpreting research findings.

$5)$

reporting research findings.

Question $3(5$ points$)$

External sources of secondary data include trade associations, periodicals, government publications, unpublished sources, and

Question $3$ options:

$1)$

focus groups.

$2)$

exploratory research.

$3)$

personal interviews.

$4)$

experimental research.

$5)$

online databases.

Question $4(5$ points$)$

When a population is divided into distinct groups based on some particular characteristic and a probability sample is taken from each group, this exemplifies $\_\_\_\_\_\_\_\_\_$ sampling.

Question $4$ options:

$1)$

nonprobability

$2)$

quota

$3)$

stratified

$4)$

cluster

$5)$

simple random