Research Discussion # $7$

Topic: Implementation of Controls

Professor's Guidance for this RD

Strategic implantation control provides an additional source of feedforward information. Implementation control is designed to assess

whether the overall strategy should be changed in light of unfolding events and results associated with incremental steps and actions

that implement the overall strategy. Strategic implementation control does not replace operational control. Unlike operations control,

strategic implementation control continuously questions the basic direction of the strategy. The two basic types of implementation

controls are:

Monitoring strategic thrusts $($new or key strategic programs$).$ Two approaches are useful in enacting implementation

controls focused on monitoring strategic thrusts:$(1)$ one way is to agree early in the planning process on which thrusts are critical

factors in the success of the strategy or of that thrust; $(2)$ the second approach is to use stop$/$go assessments linked to a series of

meaningful thresholds $($time$,$ costs, research and development, success, etc.$)$ associated with particular thrusts.

Milestone Reviews. Milestones are significant points in the development of a program, such as points where large

commitments of resources must be made. A milestone review usually involves a full$-$scale reassessment of the strategy and the

advisability of continuing or refocusing the direction of the company. In order to control the current strategy, must be provided in

strategic plans.

Prompt

Controls are the way in which an organization measure of monitors everything it implements. How will your chosen company know of

the marketing plan you have designed is working? How will this be measured?

List two controls YOU suggest for the company to measure the ideas you have created and how these controls will be applied, reviewed

and quantified including time frames.