Research Methods for Managers

Qualitative Methods

Imagine you are working for a small non-profit organization. The organization has approximately 40 full-time, permanent employees. Before Covid-19, everyone worked in an office , Monday to Friday during normal working hours. However, during the pandemic, everyone has shifted to working from home. At this stage in the pandemic, the CEO has asked you to conduct a qualitative research project to determine whether the company should allow flexible working (e.g., working from home) from now on. Specifically, the CEO wants you to determine how employees in the organization truly feel about working from home and how working from home has impacted their productivity and well-being. Describe a qualitative research study that you would undertake to present to the CEO. The study you design should include information about your research question(s), participants, recruitment, measures, procedure, and analysis. You should consider what issues might occur when conducting the study and how you might address these issues in the design of your study. What are the strengths and weaknesses of your study?

1000 words