Question: Research on the financial matrix and its Competitor and develop a product-positioning map and justify your answer (choose one from the given below) coffee shop

Research on the financial matrix and its Competitor and develop a product-positioning map and justify your answer (choose one from the given below)

  • coffee shop
  • Bake shop
  • Airline

Steps

  1. Select key criteria that effectively differentiate products or services in the industry.
  2. Diagram a two-dimensional product-positioning map with specified criteria on each axis.
  3. Plot major competitors products or services in the resultant four-quadrant matrix.
  4. Identify areas in the positioning map where the companys products or services could be most competitive in the given target market. Look for vacant areas (niches).
  5. Develop a marketing plan to position the companys products or services appropriately.

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