Research on the Strayer University Library and/or the Internet to identify a company that manufactures products or offers a service. Then investigate the company and its business.

Note: In the Strayer University Library, students can look at competitor information using Nexis Uni.

Answer the following:

• What products or services do they sell?
• Is the company a market leader? At the bottom? Or somewhere in between? What is your justification?
• What is the company’s key objective (that is, are they focused on profits, market share, growth, brand positioning, etc.)?
• How do their products or services differ from those offered by the competition?
• What are some of their major expenses (fixed and variable) they incur on the products manufactured or services provided?

Choose a pricing strategy (competitive analysis, cost-based pricing, or value-based pricing) that the company you are analyzing should use to forecast its costs on items or services it will sell.

Once you have identified a pricing strategy, and have come up with a price for a product or service, complete the cost + profit formula.

• Identify the pricing strategy selected.
• Why that strategy was selected.
• Share the cost + profit formula using the information you gathered from your investigation and the results.

Answer rating: 100% (QA)

Nike Incorporation is the company I choose to examine for the learning activity on pricing strategy Nike Inc manufactures and provides athletic shoes apparel and other sports equipment The company lea... View the full answer