Research Report: Digital Transformation Case Study Analysis $($MO$2-3)$

The goal of this assignment is to conduct an in$-$depth analysis of a company's digital transformation strategy, including an assessment of the key decisions, actions, and results. This will allow you to apply course concepts while critically examining real$-$world digital transformation scenarios.

Select a company that has undertaken a major digital transformation initiative within the past $5$ years. It could be the company you are currently working with or companies you could find information about their digital transformation, examples include Walmart, Nike, Netflix, Domino's Pizza, Capital One.

Research the company's digital transformation strategy, including:

Technologies and innovations implemented

Changes to business processes, models and operations

Organizational structure and culture shifts

Training initiatives for employees

Executive leadership vision and messaging

Analyze the results of the digital transformation, including:

Business value and return on investment

Impacts on customer experience and satisfaction

Competitive differentiation achieved

Identify key strengths and successes of the company's strategy and execution that can be applied as best practices.

Identify any weaknesses, missteps or challenges faced. Discuss lessons learned.

Make recommendations for how the company could improve or expand their digital transformation moving forward.

Write a well$-$structured report summarizing your analysis and findings. Include citations and research references.