research taskinvolves an analysis of potential and existing brand communities (physical and digital). According to smile.io (https://blog.smile.io/8-best-brand-communities) "Building a great brand community can be done in 3 steps: first, you need acaptivating reason for members to join. Secondly, you need to make it worth their time to engage with each other and with your brand. Finally, it has to be easy and valuable for members to share your community with others and help it grow." You should outline:

1. How would you address these three requirements for your chosen brand and product category;

2. The benefits of each requirement;

3. The aspects of the CBBE pyramid that are addressed by a brand community, and which aspects

would you want to focus on;

4. The values these brand communities create for consumers.