Research the retail giant J.C. Penney to determine how they fit in today's retail environment. Consider how
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Question:
Research the retail giant J.C. Penney to determine how they fit in today's retail environment. Consider how past and current leaders and managers helped form their competitive environment. Describe JCP's strengths and weaknesses as well as their opportunities and issues. What is JCP's current situation?
If you were in charge of J.C. Penney, what strategic plans/refinements might you make? Put together a SWOT analysis to help confirm or adjust your recommendation.Use at least one external resource.
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