Resistance, an active behaviour that appeared in every adoption process, could take three forms: outright rejection, postponement, or opposition. It did not always lead to non-adoption or rejection. Initial market research revealed a mixed response to Apple Watch: in the target market, a few rejected it and several opposed it, but many were prepared to adopt it in the future. Apple thus anticipated that market acceptance for upcoming versions would increase, due to the immense value offered. The presence of all three forms of resistance rejection, postponement, and opposition made Apple's challenge particularly complex.

Considering the challenges in adoption process, discuss the barriers and sources of active and passive innovation resistance in the context of Apple Watch.