Resource Based View Analysis 'When applying concepts of the VRIN framework to the internal assets and capabilities of the Boston Beer Company, we find no lack of significant offerings. First and foremost, the intangible brand name carried by the firm is considerably unmatched in many areas of the United States and highly respected in the craft industry as a whole. In addition, the firm possesses many tangible resources such as production talent, marketing expertise, and extensive financial resources, and experienced staff who believe in and strive to achieve the company's values and mission. The tangible and intangible resources aforementioned, must be correch utilized by the new Line of upper management in order to continue building on the long-historic success that Boston Beer has experienced. If misappropriated, new management will be viewed as a potential weakness, rather than an advantageous internal resource