Respond to post below. The fitness and weight loss industry often creates commercials and advertisements that can
Question:
Respond to post below.
The fitness and weight loss industry often creates commercials and advertisements that can easily persuade consumers due to their desire to lose weight quickly. One commercial that took advantage of this consumer need is a Sensa weight-loss product. The commercial focuses on a broadcaster, Dayna Devon. She explains her drastic weight loss by sprinkling the product over her food. Stating that using this product allows people to continue having the freedom of eating whatever they want and still losing weight. Following up with an amazing offer of starting this product for 30 days with no obligations, it shows multiple before and after pictures of people showing how they look and the amount of weight that was lost.
As an individual that has played sports throughout their life and continues to stay active, I do not believe that sprinkling a product on any food will make people lose weight. When seeing this commercial, I see that this company is taking advantage of a delicate topic for some people. At least 9% of people worldwide struggle with an eating disorder and at least 52% of global consumers state that they are usually trying to lose weight but do not know how to do it in a healthy manner due to the overwhelming sections of supplements that are being produced (Mark, 2022). This commercial also did not state any facts or information as to what this product contains and how it makes people lose weight.
Several suggestions that I would give to Sensa to enhance this commercial to make it more credible are stating what this product contains, how it affects the body, and how it burns fat. This can be done in a commercial that takes people through a day in the life of Dayna Devon and how it can affect her moods, way of eating, and most importantly, her body. This will show the consumers that they can trust this product if a busy person such as Dayna can trust this product and lives a normal life. Especially after the statement saying that this product allows people to eat freely.
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr