Respond to the following questions for your Pho Restaurant to design an e-mail marketing message : What
Question:
Respond to the following questions for your Pho Restaurant to design an e-mail marketing message:
What message would you communicate to spur the recipient to take the desired action? Respond to the following prompts to develop your e-mail message:
a. Describe the offer. In creating the offer, be sure to answer the question “What’s in it for me?” for the target audience.
b. As part of your offer, develop at least one sales promotion that you would communicate in your e-mail to stimulate action.
c. How do you want the recipient to respond? What information will you provide to allow the e-mail recipient to respond directly to the offer? (Ex. Text, toll-free phone number, web link, e-mail address, address, etc.)
Auditing Cases An Interactive Learning Approach
ISBN: 978-0132423502
4th Edition
Authors: Steven M Glover, Douglas F Prawitt