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To determine how a price increase in Coke affects the demand for Pepsi, we must consider if consumers view Pepsi as a good substitute for Coke. If they do, then an increase in Coke's price may lead consumers to switch to Pepsi. However, if consumers do not see Pepsi as a viable alternative to Coke, then a price increase for Coke may have little effect on the demand for Pepsi. The overall impact of the price increase on the demand for soda is also a crucial factor to consider.

Economists differentiate between a movement along the demand curve and a shift of the demand curve. A movement along the demand curve happens when the quantity demanded changes in response to a change in the good's price. On the other hand, a shift of the demand curve happens when non-price determinants of demand, such as income, preferences, and related goods' prices, change, causing the entire demand curve to shift.

If Coca-Cola develops a new technology that makes Coke tastier, we can expect to see a shift in both the supply and demand curves for Coke. On the supply side, the new technology may reduce the cost of production, allowing Coca-Cola to produce more Coke at a lower cost. This increase in supply will shift the supply curve to the right. On the demand side, the new technology may increase consumers' willingness to pay for Coke, leading to an increase in demand. The net effect on the price and quantity of Coke will depend on the magnitude of the shifts in both the supply and demand curves.

The demand for Coke and Pepsi may vary seasonally due to factors such as weather, holidays, and cultural events. For example, during the hot summer months, the demand for soft drinks tends to increase, leading to an increase in the demand for Coke and Pepsi. Cultural events such as the Super Bowl may also affect the demand for these products.

While Coke and Pepsi are close substitutes, their demand curves may differ due to various factors such as branding, advertising, price, consumer preferences, and accessibility. The demand for each product may depend on these factors, causing variations in the demand curves