Respond to these two students post about RBV. Start off by saying Hello (name). Write 250-300 words when responding to each post.

Marie

Internal resources are significantly more important than external factors when it comes to a firm striving for attaining and sustaining competitive advantage. In this respect, the viewpoint of RBV theorists can be considered as justified. It has to be taken into account that without sufficient internal resources a firm cannot even plan for implementing strategies for achieving the competitive advantage. It is the internal resources, as justifiably identified by the RBV theorists, that help a firm seek for and exploit opportunities that are essential to capitalize on for the sake of obtaining the competitive advantage . Moreover, it is the internal resources of a firm that make the firm capable of neutralizing threats posed by the external factors, and such neutralization is a preventive measure when it comes to sustaining the competitive advantage . It is noteworthy that internal resources, as identified by the RBV theorists, are essential for a firm pivotally because such resources and capabilities eventually determine the strategic choices that a firm makes in the course of competing in the external business environment . It has to be noted that it is the internal resource heterogeneity of a firm that helps a firm to capitalize on the immobility of competing firms to obtain potential internal resources, thereby, helping the firm to obtain and sustain the competitive advantage

Alexis

While internal factors are certainly important, one cannot say with any degree of certainty that either internal or external factors will always or even consistently be more important than the other in seeking competitive advantage. Strategists must understand that both internal and external factors, and the relationships between them, are important. The RBV suggests that the mix, type, amount, and nature of a firms internal resources should be considered first and foremost in devising strategies that lead to sustainable competitive advantage. The RBV recognizes that a firm should identify and exploit its unique resources and capabilities. While this is certainly true, external factors will also play a key role in a firms success. Firms should utilize internal strengths to take advantage of external opportunities.

(THIS HAS TO BE DONE CORRECTLY AND IN YOUR OWN WORDS. STOP USING OTHER CHEGG ANSWERS. IF PLAGIARIZED A THUMBS DOWN WILL BE GIVEN)