respond to this Throughout this course, I have learned a lot of lodging hospitality strategies. Marriott International has a very strategic business model that makes a good example when analyzed. Specific to scorecards, Marriott has a well$-$regarded history of implementing balanced methodologies for measuring their success. Financially, they utilize RevPAR $)$revenue per available room,$)$ occupancy rates, and profitability. Another measure is the customer perspective. They measure loyalty, brand perception, and responses from customer surveys to gauge their reputation. They also use Net Promoter Scores to see how they are doing. Employee productivity as well as issue$-$resolving time are used to measure internal business processing. In addition, Marriott International utilizes a learning and growth perspective. Paying attention to their numbers in terms of employee training hours, turnover, and employee satisfaction along with their ability to improve over time are all parts of their method. With all of these scores to hold them accountable for their business plans, I believe they have one of the best$-$balanced scorecards in the hotel industry.