Response $1$ of $3$: Because the number one problem $($at $40\%)$ for women gamers is cybersickness, whether they are VR gamers or not, this means that our largest opportunity for growth is likely to invest in the sustaining innovation. Nevertheless, we should still compare the ROI $($return on investment$)$ with the next best option, to ensure we choose the best course. Because the number one problem $($at $40\%)$ for women gamers is cybersickness, whether they are VR gamers or not, this means that our largest opportunity for growth is likely to invest in the sustaining innovation. Nevertheless, we should still compare the ROI $($return on investment$)$ with the next best option, to ensure we choose the best course.

Response $2$ of $3$: The number one draw for male VR gamers would be having the best games, and they are the largest pool of VR customers. Nevertheless, we should still compare the ROI $($return on investment$)$ with the next best option, to ensure we choose the best course. The number one draw for male VR gamers would be having the best games, and they are the largest pool of VR customers. Nevertheless, we should still compare the ROI $($return on investment$)$ with the next best option, to ensure we choose the best course.

Response $3$ of $3$: The top barrier preventing male gamers from adopting a VR system is also the second highest barrier to female gamers: cost. Nevertheless, we should still compare the ROI $($return on investment$)$ with the next best option, to ensure we choose the best course. The top barrier preventing male gamers from adopting a VR system is also the second highest barrier to female gamers: cost. Nevertheless, we should still compare the ROI $($return on investment$)$ with the next best option, to ensure we choose the best course.

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