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this is the website: https://blogboard.io/blog/data-science-in-marketing-optimization/

TK 1: For my second article for TK 1 | chose this article on data science in marketing because this covers marketing automation systems, how to analyze and allocate right budget and even covers case studies of brands like Lyft, Airbnb and doordash. https://blogboard.io/blog/data-science-in-marketing-optimization/ Data Science for Marketing Optimization - Case Studies from Airbnb, Lyft, Doordash In this article we'll look at several case data science case studies from marketing optimization efforts at companies like Lyft, Airbnb, Netflix, Doordash, Wolt, Rovio Entertainment. blogboard.io