Rest Assured Inc. has a contract with a foreign client to provide hospitality kits that include a toothbrush, toothpaste, shampoo, and other essential items hotel guests might have forgotten to pack. Rest Assured does not have one of the items the foreign client wants in the kits, so it decides to contract with No-Nick Razors to fulfill this contract. What is this an example of?

Multiple Choice

• licensing

• a remarketer

• a customs broker

• piggyback marketing

• an acquisition

2. The goal of market segmentation is to

Multiple Choice

• increase the costs of value creation and add value by better serving customer needs.

• standardize products, manufacturing, and the institutes of trade and commerce.

• optimize the fit between the purchasing behavior of consumers in a given segment and the marketing mix.

• reduce cultural and economic differences which act as a barrier to the emergence of global trends.

• increase participation in shared global conversations by drawing upon shared symbols that include global brands.