restion $12(1\mathrm{.}1$ points$)$

After conducting a financial analysis on your company and benchmarking with other key competitors, you have found that your NET profit margin is higher than the industry average, but your GROSS profit margin is lower than the industry average Which of the following might explain the reason for this?

Your cost of goods sold is higher than the industry average.

Your administrative costs are higher than the industry average.

Your marketing expenses are higher than the industry average.

All of the above.

Question $13(1\mathrm{.}1$ points$)$

Which of the following is FALSE regarding Porter's "Tocused low cast" $($or$/$ lew car focus$)$ competitive strategy?