Restructuring Customer Service (Scenario A)

The Customer Service call centre at Delta Hotels has just learned that the Corporate Accounts Division is complaining loudly to the Vice-President of Operations that potential guests are receiving the wrong booking information. Corporate Accounts wants to find another service provider outside of the Division.

In response, the Director of Service met with the Senior Management Team (SMT) to confirm that this is the first time Corporate Accounts has made this complaint. The Director has since heard that other Divisions have also complained about call centre performance. The SMT is puzzled why they havent heard from their Division counterparts before approaching Vice-President.

Meanwhile, Customer Service Division employees have heard the news with mixed response. Mid-level managers have admitted to hearing complaints and are not surprised. They complain that the SMT was notified but doesnt like to hear negative comments and so did nothing. Front line employees are devastated because they feel they work but are not appreciated.

The Director of Service has brought you in to manage a new reorganization unit in the Service Division. Morale is low and everyone is concerned about their own future. Cooperation among units, between mid-level managers, and with the SMT has dropped. Several key employees are rumoured to be looking for work elsewhere. You have met with the other Divisions and now understand their specific complaints.

You are responsible for making a presentation to the entire Senior Management about their current roles and strategic responsibilities in leading this change. You also need to train them on where to expect resistance to change and how to overcome obstacles. Although the SMT agree with the need reorganize the current processes in the Customer Service Division, they question the need for a new unit and your loyalty since you were brought in by the Director.

How will you get there?

What is the change you are proposing? (Provide a simple one-paragraph summary.)

How will this change contribute to value and competitive advantage this business provides?

Which organizational practices support this change or are no longer necessary? (Explain why)

How does the organizational structure need to change to support this initiative?

What type of leadership and culture are required to achieve this change?