Retail Life Cycle

This activity is important because retail outlets, like products, experience growth and decline, which is described by the retail life cycle. Marketing managers pay close attention to the stage of the retail life cycle, because both profits and market share rise then fall across the four life cycle stages.

The goal of this activity is to demonstrate your understanding of the different stages of the retail life cycle: early growth, accelerated development, maturity, and decline.

Roll over the retailer to reveal a description of the retail outlet, then drag the retailer into the correct stage of the retail life cycle.