Question: retail management (10 Marks ) b) What does customer loyalty mean to a retail business? (5 marks) 2. Analyse the role of planning policy in

retail management retail management (10 Marks ) b) What does customer loyalty mean to

(10 Marks ) b) What does customer loyalty mean to a retail business? (5 marks) 2. Analyse the role of planning policy in shaping retail development in differing geographical markets. (15 marks) 3. Politics, economics and social trendinfluence retail internationalization and innovation. Discuss, about one retail format, drawing conclusions on how the retailer has responded to the needs of the specific country market. (15marks) 4. (a) Explain the different types of organized retail format with suitable examples. (10marks) (b) List the MNC's role in organized retail formats. (5 Marks) 5. (a) Discuss the challenges in retailing in Malaysia. Give an accurate example. (15 marks) 6. Briefly explain the terms below a. Positioning (5 marks) b. State retail advertising (5 marks) c. Retail brand

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