Retailers create value by enabling customers to choose from a wide selection of products, brands, sizes, and prices $-$ all at one location.

Providing value through this activity is called $$

inclusive retailing

providing services

breaking bulk

providing assortments

channel integration

The $$ of an influencer campaign $=($the revenue earned from it $-$ the costs of paying the influencer$)$ the costs of paying the influencer.

$$ credibility margin

return on assets $($ROA$)$

net impact score

return on investment $($ROI$)$

net promoter score $($NPS$)$