Question: Retailers create value by having products available when consumers want them. They go on to say that this enables consumers to keep smaller quantities at

Retailers create value by having products available when consumers want them. They go on to say that this enables consumers to keep smaller quantities at home because they know local retailers will have the products available when they need them.

Providing value in this manner is called

providing assortments

providing services

customer relationship managernent

(

CRM

)

mixed merchandising

holding inventory

Retailers create value by having products available when consumers want them.

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