Question: Retailers using a high / low pricing strategy often communicate this through the creative use of which is the price against which buyers compare the

Retailers using a high

/

low pricing strategy often communicate this through the creative use of which is the price against which buyers compare the actual selling price of the product and that facilitates their evaluation process.

Multiple Choice

price lining

a reference price

prices ending in odd numbers

the cost of ownership

the improvement value

Retailers using a high/low pricing strategy often communicate this through the

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