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When you are developing a business idea, you need to determine its strength and viability. You need to ask yourself whether the business or product you are proposing satisfies or creates a market need. Introducing a new product without first testing the market is like jumping off a cliff blindfolded. In fact, many businesses fail because there is no adequate market for their products or services. Before you risk your resources on a new venture, itis necessary to get an objective picture of your prospective market