Question: Revenue managers must evaluate distribution channel use effectiveness based on both Net ADR yield and the hotel's total cost per occupied room (CPOR). the average

Revenue managers must evaluate distribution channel use effectiveness based on both Net ADR yield and the hotel's total cost per occupied room (CPOR). the average length of stay (LOS) of the reservations booked by the channel. O the number of rack rate rooms the channel sells. O the channel's total revenue generation

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