Question: Reverse an additional discount customer if p > R g - R d R g Not all those who book will actually turn up and

Reverse an additional discount customer if p>Rg-RdRg
Not all those who book will actually turn up and Bodily and Weatherford (1995), using
decision trees, show that the form of the solution remains unchanged.
A simpler approach for deciding how many discounts to offer is given in Weatherford
and Bodily (1992). Another discounted unit is offered provided that the probability of
overbooking, Pr(ob)(i.e. the probability that discounted demand plus full price
demand will exceed capacity), is greater than the ratio of reduced price contribution Rd
to the full price contribution Rf, i.e.
Allow discount ifPr(ob)>RdRf
Thus the closer the discounted price is to the full price the more qd,(the quantity
discounted) approaches the capacity of the facility C.
In the approaches outlined above it was assumed that there was no correlation
between the demand for full and discounted price accommodation. This is most
unlikely in practice. Brumelle et al.(1990) attempt to overcome this problem by
advancing a rule for situations where there is a positive correlation between the number
of discounted customers (qd) and the number of full price paying customers (qf) and
where discounts are issued first and there is no overlap in the time period during which
discounts and full price are offered. Their rule is:
100[qf-(100-q)10]=75100qf-(100-q)10=(0.75)=0.5752q=100-5.75=94.25Pg(q**)
Using the Brummell Model found on page 51.
Hotel with 100 rooms
Forecast demand varies (see below PHI)
Full Price Roome is $100.00
Using a discount of 25% for early booking
Finish the table below to determine number of discounted rooms
\table[[,,PHI,S.D.],[,,0.1587,10],[,,0.2119,10],[,,0.3085,10],[,,0.4207,10],[,,0.5,10],[,,0.6554,10],[,,0.7257,10],[,,0.8159,10],[,,0.9032,10]]
 Reverse an additional discount customer if p>Rg-RdRg Not all those who

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