Question: Review Electronic Commerce, Chapter 4, Marketing on the Web, answer following six questions: (200 words) 1. Briefly explain why two different firms in the same

Review Electronic Commerce, Chapter 4, Marketing on the Web,answer following six questions: (200 words)

1. Briefly explain why two different firms in the same industry might decide to use different marketing strategies.

2. Name four elements that a company might choose to include in its marketing mix.

3. What are the four Ps of marketing?

5. What are the three elements of promotion that can be conducted online?

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