Question: . Review EO's social media platforms. Based on information from these social platforms and from the case, identify and explain the effect of situational, psychological

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Review EO's social media platforms. Based on information from these social platforms and from the case, identify and explain the effect of situational, psychological and sociocultural influences on consumer behavior in the purchase of a backpack.

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Review the retail positioning matrix and explain where EO would be placed on the continuum for value added and breadth of product line.

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