Question: Review Exhibit 11.3, Generic Price-Quality Positioning Map or Perceptual Map, on price-quality positioning, along with the accompanying discussion. Consider the low quality/high price quadrant. Identify

Review Exhibit 11.3, Generic Price-Quality Positioning Map or Perceptual Map, on price-quality positioning, along with the accompanying discussion. Consider the low quality/high price quadrant. Identify a brand (other than the examples in the chapter) that you believe currently resides in this quadrant.

a.How is it able to command a high price?

b.Do you believe the pricing strategy is sustainable for that brand?

c.Why or why not? Review Exhibit 11.3, Generic Price-Quality

High Price Foasible Positions Low Quality Feasible Positions High Quality Feasible Positions Low Price

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